You’ve probably heard that you need to blog to get search engines like Google to notice your website. Now you may be wondering: what should you blog about? How often should you blog? How do you get your blog seen?

The reality is, if you blog a few times a week and no one reads your content, it is of little to no use to your website. The key to successful blogging is to have great content that people will want to want to read and share. If you can get your pageviews and social media shares up for each blog that you release, then your web traffic, domain authority, and Google ranking will all increase. The following are a 5 easy blogging tips newborn photographers can use to create great content, get more visitors to their site, and increase their search ranking on Google.

Audience

Every time you sit down to write your blog, think about your audience. The mistake many photography bloggers make is to write their blog for everyone. The more specific you make your blog post, the better it is. Think about who you want to read and share your blog. Write for the audience you want to attract.

Quality not Quantity

It may surprise you to know that you don’t need to blog 2-3 times a week. In fact, if you blog too often, your audience might not be as engaged when you do release a blog. Focus on releasing quality blogs that cover interesting newborn photography topics rather than just pumping out a high volume of underwhelming blog posts. If you only write one blog a week or one every 2 weeks, then be sure to make it content heavy, as people are more apt to read it and share it.

Photos

As a newborn photographer, I know we’re all drawn in by photos, but if you bombard your blog with a ton of photos, your audience will get bored and move on. Put yourself in your clients’ shoes. Would you want to see a handful of gorgeous, jaw-dropping images per blog or 100 mediocre photos? Having a few beautiful photos per blog will not only attract visitors, it will also decrease your site’s load time, which increases your Google ranking.

Links

Why are links so important to your website ranking? Google indexes websites by crawling through the various links that are all over the internet.They follow links from one site to the next, indexing and storing the information as they go. The more links your website has, the easier it is for Google to crawl, and the better your site will rank in their search results.

This is why it is so important to have other reputable websites linking back to you. As a newborn photographer, if you can get a website with high domain authority to link back to your website, like http://www.newbornphotography.com, Google will automatically detect that your website is important and relevant and your ranking will increase.

Keep in mind that Google isn’t the only reason to have links on your website. People follow links too, which is another reason you should always have links throughout your website and blog posts. Other good practices include: tying in your portfolio pages to your favorite blog posts, linking to your investment pages from your portfolio pages, and making sure to have “Contact Me” links at the beginning, middle, and end of your pages and blog posts. If you make it easy for your clients to find information on your website, then you’ll make it easy for Google to rank your website.

Blogging Ideas

The last and final thing I am going to touch on is probably the most important: what should you blog about? Yes, it is important to blog about your sessions so your clients can see your newest and best work, but you should also blog about other topics to increase website traffic and shares which are so important for site ranking.

Here are just a few ideas for newborn photography blog topics:

• Newborn posing or editing tricks: Photographers love reading about any tips that will help them improve their craft. If you share your secrets, no matter how small, your fellow photographers will be more likely to share your blog. It can be something as simple as how to achieve the perfect froggy pose or how to change your background to match your subject’s headband. The best thing you can do is create a short editing video, upload it to your business YouTube channel, and link it to your blog. Having YouTube link to your website will increase your backlinks and when your link is shared, your domain authority will increase which will indicate to Google that your website is important and relevant. Make sure your youtube channel is associated with your Google business email account.

• Special Sessions or Promotions: When you have a themed mini session announcement or when you’re running a special, write a blog about it. Then, direct your clients to your blog to book the session. Posting your promotions on your website will give you additional web traffic, increase your return traffic, and give the clients who read your blog a special discount so they’ll continue to read and follow your blog.

• Newborn FAQs: Create an FAQ post specifically targeted to your newborn clients. The key is to showcase your expertise and personality in this post. Once you create this post, link it internally from your Newborn portfolio page so you can keep your clients on your website longer, thus decreasing your site’s bounce rate.

• Your Photography Journey: Tell the story about your newborn photography journey. You can include where you were when you started with photography, who mentored you, how you got to where you are now, and how you overcame roadblocks. A blog post like this will showcase your personality, engage your clients, and help other photographers who may be curious about breaking into newborn photography.

• Behind the scenes: Everyone loves to see how the magic is created. Ask your assistant or your clients to take snapshots of you working during a newborn shoot. Afterwards write a blog post about it. This type of post is meant to show the difference in what you can do versus what a smartphone camera can do, and it also gives you the opportunity to show off your work after the edits are complete.

• Feature a vendor: A great way to come up with more material in your blog is to network in your town. Go out, meet people, local business owners, and fellow photographers, and make connections. Ask them if they would like to be featured on your blog. Bring your portfolio, business cards, and special discount cards with you to distribute to maternity clothing shops, lingerie stores, 3D/4D ultrasound offices, doulas, OBGYNs, private hospitals, and daycare centers, etc. Try not to ask your networking prospects for something upfront. Tell them that you’ve heard about their service from a neighbor or a friend, and say that you’re so excited about what they’re doing that you would love to feature them on your blog as a recommendation to your clients. Once you have a solid relationship with the vendor, ask them if they would mind placing the blog link on their website or sharing your blog link on their Facebook page. If they’re willing to link to you, rejoice because your backlinks, domain authority, and popularity with Google search engines will go up.  

If you have any other great newborn photography blog ideas, please feel free to comment below. We would love to hear your thoughts!

Written by Candy Hoehn

Founder and Owner of Sweet SEO Services

Connect with Candy:

Quick Writing Tips for Your Photography Blog

Brooke Bohinc

I love words. There are few things in this world that can stir up emotions and create change quite like words can. Photography is one of those other things that can knock someone off their feet and make them shed tears in the same moment. Both tools for engaging with people and their stories are impactful and have the capability to remain long after their creator.

I’m lucky enough to be surrounded by lots of creative people, many of whom are photographers. As we talk about our work and passions, my friends often share that they feel stuck when it comes to creating unique and interesting content for their professional blogs that house all the creative and engaging pictures they take.

As a professional writer and editor, I wanted to give them and you some tips to make the writing part of your work easier.

Focus on the details.

As a photographer, you are built to notice the little things–the way the light creates the perfect shadow, the hidden smile in someone’s eyes. That’s what you need to do within your writing.

What do you notice about the families you take pictures of? How do the parents engage with their kids? What clothes or accessories did the parents bring for their newborn’s photoshoot? Is there a reason for the color, pattern, accessory, etc.? How does the family interact together?

These are the things to note, literally. If you don’t have time to write down the details you notice in the moment, have a notebook in your car or use the Notes app on your phone to jot down a few things as soon as you leave your sessions. You may think you’ll remember all the details, but we both know how busy you are! Let’s be realistic here. Save yourself the hassle by taking time immediately following your shoot to remember what made it feel so special. This will pay off in big ways later on when you sit down to write on your blog.

Ask more questions.

If you are going to spend an hour plus with people, you may as well get to know them a little. I’ve been on the receiving end of this during shoots, and I am always thrilled when the photographer asks me questions about my life. I’m not a natural in front of the camera, so the questions put me at ease and give me something else to focus on. This can be a win-win for you and your client.

What do the parents love about the ages their kids are at? Is there a story behind the name they chose for their baby? What does the name mean? Is there a reason the family wanted the photos taken in their family room, backyard, etc.?

Don’t be afraid to delegate.

We all feel special when people take a genuine interest in our life and family. When you initially talk with your client, ask them questions proactively. This is a great way to have some help with your future blog content with little to no work for you. Write out three to five questions that you send to each new client before or after their shoot. Some of the above questions I’ve already included would be great options.

Know your limits.

If writing isn’t your forte, lower the bar. Don’t make the standard for your blog a 500-word spread. You may grow to that, but you shouldn’t stress yourself out trying to get there. By writing less, you can make sure that what you are writing is sincere and thoughtful. No one wants to read fluffy content that’s only there for the sake of filling up space. It’s okay to set a different standard. So long as your content is good, it won’t matter that it’s one or two paragraphs instead of five or six.

The pictures you take are hands down your selling point, but you need to make sure the way you talk about your business and your clients is equally as compelling. Try out these tips and see how you can become more confident in your writing, whether you feel like it comes easily to you or not.

 ---------------------

Author Bio:

Words matter. Brooke’s love for words is what prompted her to start her writing and editing business, Brooke Ellen, Inc. The site also houses her personal blog where she tackles everything from baking with a toddler on her hip to living intentionally in the hustle and bustle. 

Photo credit for images: www.haileylaurenphotography.com 

How to use branding to attract your ideal client

Picture your ideal client…the one who doesn’t question your pricing, pays your deposit no questions asked, and sings the praises of your work. We could all use more clients like that, right? But sometimes booking these clients feels like booking a unicorn. The good news is that they DO exist, you just need to find a way to reach them.

Say your ideal client stumbles across your website or Facebook page. Do they see a business they connect with? Beyond just your portfolio, is the design of your website, your logo, and the colors you’re using speaking to your ideal client? A compelling brand identity is crucial to getting more business from those unicorns.

Today, I’m sharing three steps to up your branding game and attract your ideal client!

First off, let’s define what “brand identity” means. A brand identity encompasses all of the visuals associated with your business: your logo, website, colors, fonts, patterns, and imagery. You can attract your ideal client by making sure your brand identity is as on point as you are. Here’s how...

Step 1: Determine your target market

As a newborn photographer, you are most likely targeting moms. But the more specific you can be about what type of mom, the more you will connect with your ideal client. In the United States, moms are generally 25-35 years old. Now, determine her style, what income bracket she’s in, and where she lives. Knowing exactly who you’re trying to reach will help focus your efforts on attracting the right type of client. It can even help to write a bio for her so you can actually picture her as you’re developing your brand identity. Ask yourself regularly whether she would be attracted to the design decisions you’re making.

Step 2: Develop a brand style guide

Developing a brand style guide is so helpful for creating consistency throughout all your marketing platforms from your website to your social media pages to your printed materials. A brand style guide is a document that defines your brand and sets rules for design application. By setting design rules, you are limiting your brand to one specific style. While that may sound like a negative thing, defining your design aesthetic and sticking to it will create consistency in your brand. That aesthetic should be well thought through, taking into account your vision for your business and your target market. For this reason, I highly suggest hiring a professional graphic designer who specializes in branding to create your style guide for you. If you create a set of design rules that don’t align with your vision and don’t reach your target market, a style guide might actually hurt you more than it would help.

A brand style guide should include the following:

• Vision statement and target audience

• Logo use and guidelines

• Color palette

• Typography

• Photography style

For a more in-depth style guide, you can include things like communication standards (tone of voice, capitalization and grammar standards, etc.), social media standards (what profile image you use across all of your platforms, how often you post, what are things you do or don’t post about, etc.). Defining all of these elements will make sure you are always connecting with your target market.

Step 3: Implement your brand identity across all of your marketing channels

Consistency is key for building a recognizable brand. If your business cards look different than your website, you might confuse and deter a potential client. So once you’ve established your brand identity, it’s a matter of implementing it across all your marketing platforms. I suggesting blocking out a week in your schedule to devote to implementing your brand identity once it’s established. You can even promote your “brand reveal” to excite your tribe and launch your new, fresh look all at once.

If you’re ready to take your business to the next level and create a brand that represents you as a professional and connects with your ideal client, then developing a brand identity is your next step. If you have any questions, feel free to contact me (danica@humbledesign.studio). Go get those unicorns!

Danica’s Bio:

I'M DANICA FINNEGAN, THE OWNER AND GRAPHIC DESIGNER BEHIND HUMBLE DESIGN STUDIO.

I love helping small businesses and non-profit organizations reach their goals through professional graphic design services including branding, print and website design. With an MBA in graphic design and five years of experience, I combine advanced design strategy with a passion for making our clients feel understood and valued.

1.     Your Entity

Whether you are moonlighting, part timing, freelancing or going all in with a  full time gig. If you provide goods or services in exchange for currency you are in fact, operating a business. There is a handful of ways to structure your business. They each have different requirements, rules and tax implications. It is important to know your business entity and what it means. A vast majority of freelancers are sole proprietors or Limited Liability Companies (LLC’s) Many do not realize that they are both taxed the same way. This means that your net profit (Income - Expenses = Net Profit) carries to your 1040 tax form and you are responsible to pay self-employment taxes on it regardless of how much money you actually took out of your business. If you are a partnership you need to make a sure you have a proper partnership agreement in place. If you are considering forming an S-Corp for the tax benefits we should setup a call. There are points when converting to an S-Corporation makes more sense for your business. For the sake of the majority the rest of this is written for those operating as Sole Proprietor, LLC or Partnerships.

2.    Self Employment Tax

You are required to pay self-employment tax on your net profit. Self employment tax is made up of the Social Security and Medicare however since you are self employed you now get to pay both Employee and Employer portion. The self-employment tax rate is 15.3%. (12.4% social security & 2.9% for Medicare. For those who make over a certain threshold there is another tax call Additional Medicare Tax which is .9%. You need to be aware of how much you are projected to owe so that you can make the proper estimated tax payments

3.    Estimated Taxes

If your net income is over $1000.00 for the year you are required to pay quarterly estimated tax payments to avoid penalties.  This means calculating your net income each quarter and then calculated the self employment taxes above. You may also need to make state estimated tax payments. If these payments are not made you will owe the full amount at tax time with penalties for not paying timely each quarter.

4.    What To Track

Income

The revenue piece is easy you need to track ALL the money you receive in exchange for your services.  

Expenses

Expenses are a little trickier but really anything that you purchase in order to do business is an expenses here is a list of most of the basic freelance expenses you should be tracking:

• Expenses

• Advertising & Marketing

• Charitable Donations

• Education (Seminars, Webinars, & Classes)

• Equipment

• Event Fees (conferences, Expos, Wedding shows etc.. )

• Home Office Deduction (your mortgage interest, rent, utilities check it HERE)

• Insurance

• Interest (on loans or business credit cards)

• Internet Service

• Legal & Professional Services(Accountant, Attorney, etc…)

• Mileage (to and from client meetings, jobs, buying supplies, checking your post office box, making bank deposit)

• Office Supplies

• Post Office Box

• Props

• Software (all of it photo editing, QuickBooks you name it)

• Studio Rent

• Sub Contracted help (Second Shooter, assistant)

• Subscriptions and dues (Bridal magazines, photography etc)

• Taxes

• Telephone

• Travel Expenses (if you travel overnight for a shoot or show)

• Website

5. How to track it

You know you need to track ALL income and ALL expenses. The easiest way to do this is to log it as you go.  A spreadsheet would suffice but I recommend QuickBooks Online to all freelancers. QuickBooks will download transaction directly from you bank  you just categorize into the right accounts and Viola! You can even take pictures of receipts with your phone enter the expenses that easily. When tax time comes you just print up the profit and loss and you are good to go. (your Accountant will love you) But even better than this is the fact that you can use QuickBooks yourself as a tool to build your business. If setup properly you can see what type of sessions are bringing in the most revenue and where you spending your money. You can invoice and accept payments electronically right in QuickBooks and with the phone app you can take deposits at expos or on site. Everything is stored in the cloud so you never have to worry about backing up and you can access from anywhere at anytime from any device. You can dive in and really see what QuickBooks does HERE

BONUS: Know when to wave the white flag

Now that I have shown you the important pieces that compile your tax situation. It is crucial that you also know when to call in a professional. Many freelancers tend to start out wearing all of the hats. You need to realize your time value of money. You should spend your time where it makes sense in your business. If you are spending hours trying to learn QuickBooks or understand taxes that is time you could be working on gaining new clients and increasing your revenue. As you grow it important to have a pro in your corner to handle all of these details and help guide you while you focus on what servicing your clients. I urge you to setup a FREE 20 minute assessment call HERE if you are ready to break up with your bookkeeping and focus on your business.

Sources:

IRS Estimated Taxes

https://www.irs.gov/pub/irs-pdf/p505.pdf

Self Employment Taxes

https://www.irs.gov/businesses/small-businesses-self-employed/self-employment-tax-social-security-and-medicare-taxes

Publication and Forms for the Self-Employed

https://www.irs.gov/businesses/small-businesses-self-employed/publications-and-forms-for-the-self-employed

Sales Tax

Written by Tiffany Bastain

www.bastianaccounting.com 

https://www.facebook.com/BastianAccounting 

"I began experimenting with photography during my teenage years. Unfortunately for me, my artistic pursuits were inevitably put on hold as I built my career in finance. Then I had a baby... When my son was almost a year old, I complained to my husband that I didn’t have any great pictures of him. I had many mediocre shots, but nothing that really captured how I saw him. One day my husband reminded me that I had a great camera sitting in a drawer. It had been a few years since I picked it up. “Why don’t you start taking real photos again?" I followed his advice. It felt great to be behind a lens again and to have some photos that really reflected my son’s unique character. I took some courses to refresh my skills and to learn the latest technology. My creativity had an outlet again and I was grateful to have such an inspiration in my son. Then I had another baby... It was during my second maternity leave after my daughter was born that I took my life-long hobby to the next level and specialized in baby and children’s photography. After honing my artistic style and upgrading my equipment to a professional standard, I made the decision to open Neville Park Photography. That was almost 2 years ago.  Today I'm doing what I love and I hope it shows in my work. "

Q: Did you use natural light or artificial light for this session?

A: I use natural filtered window light for this session.

Q:  What was your inspiration for this session?

A: he inspiration for this session was to capture a certain point in time for this adorable baby.  When I saw her, I must say my heart skipped a beat - she was adorable, all smiles and had gorgeous baby hair for only 6 months!

Q: What were your settings?

A: My setting for the session were ISO 500, f stop between 1.4 - 2.0 and SS was 160-320.  

Q: What is your white balance method?

A:White balance - I probably struggle with this the most.  I either use a grey card or I set to AWB.  In either case I do most my white balance adjustments in Lightroom.

Q: What gear did you use for this session?

A: I use a Canon 5Ds and the Sigma Art 35mm 1.4f lens.  I fell in love with the lens and use this it now pretty much exclusively for all my studio sessions.

Q: Where did you get your props?

Hey! I am Angelina. I am a homeschooling mama of three beautiful children. Most of my days are spent at home in the kitchen and wrangling kids around the house. My family and I are originally from San Diego, CA but we currently live in BEAUTIFUL Northwest Arkansas.  I like to say that I am a part time photographer and full time mama. I have been a professional photographer for almost seven years and I shoot a little bit of everything, but my absolute favorite is birth and lifestyle newborn photography. I really enjoy documenting and telling stories during these precious chapters in families lives. I pray that I can only continue to do what I love!

This was the beautiful birth of Edris. It was a long birth where some of the hours are blurred but what better way to look back and remember such a momentous occasion but through photographs. If I could only say one thing about this birth it would be that these two people danced so beautifully together. Their support and reliance on one another was flawless. It was such a joy watching them bring their first daughter into the world<3

Tell us a little about yourself/your business (how long have you been in business, where are you located, any special awards or features?)

Hey!! I'm Ang! I'm based out of Victoria, BC, Canada but originally from Calgary, AB. I am momma to smart, humorous and crazy little boy, and have the most incredibly supportive husband who not only pushes me to follow dreams but is also my guide along the way. I've been doing photography for 11 years and in business for 9 years. I'm self-taught and strongly believe in learning, bettering your craft, and raising your own bar with every session. I believe that you should shoot things you're scared of or don't "like" as it will make you a better artist and be able to thrive in any situation thrown at you -- specifically with wedding photography!

I've been published in several print magazines including Lemonade and Lenses and the Wedding Ring Magazine, Fresh Magazine and online blogs/magazines (Hello May, Beauty & Lifestyle Mommy Magazine, Natural Ink Magazine). I've had a number of top finishing photos in Shoot and Share and was named one of the Looks Like Film Artists of the Year for 2016.

I will be a keynote speaker at a seminar/workshop later this year, but I'm not allowed to announce it yet!

What are you most known for?

Well, I named my business "Myrtle and Moss", as "myrtle" represents love between two souls, and "moss" is symbolic for maternal love -- these are my two favorite things to photograph! So no, my photography name wasn't just a trendy/hispter decision! I named my business before the term "hispter" was created lol!

My passion for photographing moms and babes stems from my background as a labour and delivery nurse. I am now doing photography full-time which gives me the perfect balance with my family, while still being around fresh little babes and expecting mommas. I would say I am most known for photographing connection and emotion in my photographs, whether it's a maternity session or couples session -- that is what I'm most passionate about so I think that's what shows :)

I am also completely inspired by incredible light, textures and depth in my photos. I am constantly looking at the way light falls on people's faces and the quality of light as the light changes in a room. You can't go for a drive or a walk with me without me scoping out locations for my my next session. One of my favourite wedding photos was actually in a deserted dirt parking lot in Mexico, the way the light hit it and the dust in the air make it look like we were in a magical desert! (my clients think I'm crazy sometimes when I ask them to shoot at certain locations, but they thank me afterwards!).

How long have you been mentoring?

I've been mentoring since late 2015. I started off with doing 1:1 teaching, but now offer larger workshops and retreats.

What all is including in your mentoring and what kind of experience do your students receive?

When I teach, I give 100% of myself to my mentees/students. Be prepared for LONG days. My background as a nurse and working 13 hour shifts has set a standard for my teaching.. some days we start with sunrise sessions and shoot well past sunset. My students shoot along side me for maternity and couples, and for my 1:1 mentoring they are very hands-on with newborns. For larger groups, the newborn portion isn't quite as hands-on, but everyone gets their turn with their camera.

I strongly believe that building other women up and empowering them helps them to become better artists. Whenever I am finished a workshop, I feel almost sad to leave as I'm leaving behind lots of new friends. We laugh together, cry together, and it is a totally safe place to ask ANYTHING. I am self-taught, so I too, am constantly learning new things, and I've even learned a ton from my mentees!

I still have a few spots available for my retreats this year, which will be 5 days together at a beautiful home on the coast (I'm doing them on the west coast [Tofino] and east coast [Prince Edward Island] of Canada). For these retreats, we will be shooting at a variety of locations including the beach, forest, as well as a couple indoor sessions (snuggle sessions or at-home love-fests I call them!) and boudoir! We will be taking advantage of sunrises and sunsets and all the light in between. Along with hands-on shooting, I will be going over workflow, editing, Q&A’s/discussions and some outdoor exploring time (this is also supposed to be a holiday for my students). I always leave time for everyone to practice what they've learned on each other and I make sure everyone goes home with a pretty new headshot or two!

At what point did you go from seeing yourself as someone who enjoys taking photos as a hobby to seeing yourself as a photographer?

I am an artist at heart. I really enjoy working with my hands and creating. My love for photograph is directly correlated with my love for art. When I decided that this is what I wanted to do, was actually when I was in nursing school (awful timing, but still finished my degree and worked for a few years as a nurse, while still doing photography part time). In 2008, I had the opportunity to work with a very well known model who was airing on a weekly TV show at the time, and I could not believe that she actually wanted to work with me. I felt totally star struck! I loved everything about working with a team of stylists, hair and makeup artists, and bringing a vision to life. Honestly, I feel like I had no idea what I was doing with my camera (compared to now), but I was so happy with the end result. That was when I first realized that this pipe dream of mine could actually be a reality.

What is your learning objective for your students?

My goal is to make people excited for their next session; to be confident in any lighting condition; to be confident with posing and directing; and to take images that keep them up at night because their heart is on fire! I want them to leave feeling absolutely inspired going into their next sessions on their own!

Another thing I like to talk about is work/life balance, and building a business that works for your life.

Do you offer in person or online mentoring or both?

Right now, I am offering mainly in person 1:1 mentoring, and have a few 5 day retreats coming up this year. I am hoping to offer more online teaching this year!

Tell us about your gear and your one must-have lens.

I use a Canon 5D MKiii and a Mkii for backup. I would probably puke if I knew the shutter count on my Mkiii but when it does eventually die, a MkIV will replace it. If I was to pick ONE lens, I would have to say it would be my Canon 35mm f/1.4 L. I love that I can get up close without a lot of distortion, and it really helps in telling a story. I am able to take pull-back shots as well as right up close. My other absolute favourite is my 85mm f/1.2L which gives the most amazing creamy bokeh and the colours of the sunset are amazing with that lens. I use primarily my Sigma Art 50mm f/1.4 for newborns. I have a few more in my bag, but you won't find my shooting anything but primes! I feel that using prime lenses makes you more thoughtful of composition and I also find the glass much sharper and faster.

Who in the industry do you look up to and why?

This is going to be a long answer since I am connected with the maternity/newborn industry as well as the wedding/portrait artist industry! So much talent out there!

For portraits, lighting, and thinking outside the box, I would say Ben Sasso is incredible. I also love that he embraces teaching and is an open book -- he is the person I look up to as a role model in this industry. Oh, and he's totally with Katch Silva -- who is absolutely amazing as well! The talent and artistry under one roof is insane!

My favourite wedding photographers are: Fer Juaristi, Jonas Peterson, Nicole Ashley, Dylan Howell, India Earl, Lukas Piatek -- I could write for days, so those are just a few. For photojournalism and storytelling, my favorite is Daniel Aguilar.

For newborns, I would say Erin Tole, Rachel Vanoven and Sandra Hill hold the trophies in my books! Their posing, lighting and wrapping skills are top-notch and they're all awesome individuals as well! I just met/shot Erin Tole so I can say first hand she is not only an amazing photographer, but incredible human being!

What do you do when you feel unmotivated or uninspired?

I plan a dream session or get busy making something with my hands! Sometimes as much as we all get inspiration from what we see in our newsfeeds, the best thing you can do at times is just shut off your computer or phone and get inspired by your surroundings. I like to just hang out with my favourite people or photograph my toddler (if he'll let me -- he has the "photographer's child syndrome"). I have created a nice little group of close photography friends who have definitely helped me during my 'funks'. I recommend everyone have at least one good photog buddy (even if online!).

What do you think is the most challenging part about being a photographer in today's industry, and what do you do to overcome those challenges?

I think that the perception about photography is that it's the best job ever, we barely have to work and we take pretty photos all day. Wouldn't that be nice? My biggest struggles personally would be actually managing the business end. With all the social media platforms, direct messaging etc, we get attacked from all angles and have a hard time shutting off. We live in a world of instant gratification and since our businesses are mostly based online, it can be overwhelming. While I haven't taken any actual business courses, I have learned things the hard way. Getting organized and delegating tasks (yes, asking for help) can be the best thing for photographers. If you hate doing taxes, hire out. If you hate answering emails, get a studio management program or hire an assistant. If you hate editing (weddings in particular) then hire an editor. Sometimes as artists we feel the need to control every aspect, but let's face it -- running a successful photography business is 20% photography and 80% business.

Secondly, I think the toughest thing for photographers these days is the amount of talent we see online and can get really down on ourselves when we see other photographers posting crazy good photos. For whatever reason, we are programmed to feel that other's successes are directly correlated with our own misfortunes or insecurities. When someone succeeds, as much as we are happy for them, we start to think about what we are doing wrong or why we aren't getting the likes or follows. This is the worst type of funk to get yourself into. Instead of comparing, try to focus on your person growth. Look at old photos you took and compare it to your work right now. Focus on your own improvement and set realistic goals for yourself. If your goal is to pose better, then plan a session (even a free one, there I said it!) and just work on your posing. If you want to work on lighting, try shooting your kids every hour for a day and see how the light changes.

Stay inspired, and shoot shoot shoot. There is no amount of workshops or teaching that will make up for hard work and lots of shutter clicks.

What is your personal measure of success as a photographer?

I would say that as much as external recognition and praise can feel nice, the most amount of satisfaction I get is when my clients cry seeing their photos or video for the first time, and knowing how much the photos mean to them and their family for years to come. Another feeling of success comes when someone says that they don't need to see my name on a photo to know that it's mine, as I have always felt like my work can be inconsistent at times. Success to me is when I get an inquiry and they're pretty much booked before I even reply because I am the one that they have chosen and will do anything to make it happen.

This year, I am hoping to really focus on work/life balance and making my business work better for my lifestyle, so I have the time to just be "mom" without a million things going on in my brain or stress bogging me down. To me, that would be the epitome of success, but it's still a work in progress!

What do you look for in your locations when seeking the "perfect" spot for your sessions?

I love depth and texture to my surroundings. While it is nice to have some "epic" backdrops, I'm equally as happy as shooting in a boring field with tall grass. I pay attention to where light falls and make sure I plan in advance where the light will be when I'm picking a time for my sessions. In the summer months, my favorite time is the super low sun and the following 20-30 minutes afterwards. I also love framing my clients with natural elements if I can. Paths are always great as they give the eye somewhere to follow. Those are just a few things I look for!

What do you believe is the best marketing tool for photographers to attract their ideal client?

I believe that showing photos of what you want to shoot and what inspires you is the best way to attract like-clients. Since I am super busy with teaching and maternity/couples, some people forget that I'm also a wedding photographer. If I randomly post a wedding photo, I almost always get a couple wedding inquiries right away from it! If you want to get more adventurous couples, you have to show people adventure photos. If you want to photograph boudoir, you have to show people that! If this means that you need to do a couple styled sessions or model calls, do it!

If you could go back and give yourself advice from when you first started, what would you say?

Put yourself out there. You can't expect things to just fall on your lap, you have to go out there and get it. The answer will always be no if you don't ask, and what's the worst that could happen? I wish I could have told myself that years ago!

What’s your guilty pleasure?

listening to Justin Bieber. There I said it.

What do you like to listen to while you edit?

(see above) oh, and more mature stuff like Bon Iver, Sigur Ros, Explosions in the Sky, Alt J, and some random EDM/House music.

What always makes you laugh?

My toddler. He turned 3 in October and it's seriously the BEST stage. He is developing the best sense of humour and cracks me up every single day . He's the best cure to a bad day.

What always makes you hide?

Oh sweet jesus. I cry at commercials on tv. The real tears come from sad stories about sick kids or losing loved ones. The happy/gushy tears come from when people write their own vows (I don't know how I shoot through the tears!)

Least favorite food?

Mushrooms. No thank you, buh bye. No mushrooms for me, thank you. Especially those raw ones (barf).

Follow Angie:

Tell us a little about yourself/your business (how long have you been in business, where are you located, any special awards or features?)

Hey!! I'm Ang! I'm based out of Victoria, BC, Canada but originally from Calgary, AB. I am momma to smart, humorous and crazy little boy, and have the most incredibly supportive husband who not only pushes me to follow dreams but is also my guide along the way. I've been doing photography for 11 years and in business for 9 years. I'm self-taught and strongly believe in learning, bettering your craft, and raising your own bar with every session. I believe that you should shoot things you're scared of or don't "like" as it will make you a better artist and be able to thrive in any situation thrown at you -- specifically with wedding photography!

I've been published in several print magazines including Lemonade and Lenses and the Wedding Ring Magazine, Fresh Magazine and online blogs/magazines (Hello May, Beauty & Lifestyle Mommy Magazine, Natural Ink Magazine). I've had a number of top finishing photos in Shoot and Share and was named one of the Looks Like Film Artists of the Year for 2016.

I will be a keynote speaker at a seminar/workshop later this year, but I'm not allowed to announce it yet!

What are you most known for?

Well, I named my business "Myrtle and Moss", as "myrtle" represents love between two souls, and "moss" is symbolic for maternal love -- these are my two favorite things to photograph! So no, my photography name wasn't just a trendy/hispter decision! I named my business before the term "hispter" was created lol!

My passion for photographing moms and babes stems from my background as a labour and delivery nurse. I am now doing photography full-time which gives me the perfect balance with my family, while still being around fresh little babes and expecting mommas. I would say I am most known for photographing connection and emotion in my photographs, whether it's a maternity session or couples session -- that is what I'm most passionate about so I think that's what shows :)

I am also completely inspired by incredible light, textures and depth in my photos. I am constantly looking at the way light falls on people's faces and the quality of light as the light changes in a room. You can't go for a drive or a walk with me without me scoping out locations for my my next session. One of my favourite wedding photos was actually in a deserted dirt parking lot in Mexico, the way the light hit it and the dust in the air make it look like we were in a magical desert! (my clients think I'm crazy sometimes when I ask them to shoot at certain locations, but they thank me afterwards!).

How long have you been mentoring?

I've been mentoring since late 2015. I started off with doing 1:1 teaching, but now offer larger workshops and retreats.

What all is including in your mentoring and what kind of experience do your students receive?

When I teach, I give 100% of myself to my mentees/students. Be prepared for LONG days. My background as a nurse and working 13 hour shifts has set a standard for my teaching.. some days we start with sunrise sessions and shoot well past sunset. My students shoot along side me for maternity and couples, and for my 1:1 mentoring they are very hands-on with newborns. For larger groups, the newborn portion isn't quite as hands-on, but everyone gets their turn with their camera.

I strongly believe that building other women up and empowering them helps them to become better artists. Whenever I am finished a workshop, I feel almost sad to leave as I'm leaving behind lots of new friends. We laugh together, cry together, and it is a totally safe place to ask ANYTHING. I am self-taught, so I too, am constantly learning new things, and I've even learned a ton from my mentees!

I still have a few spots available for my retreats this year, which will be 5 days together at a beautiful home on the coast (I'm doing them on the west coast [Tofino] and east coast [Prince Edward Island] of Canada). For these retreats, we will be shooting at a variety of locations including the beach, forest, as well as a couple indoor sessions (snuggle sessions or at-home love-fests I call them!) and boudoir! We will be taking advantage of sunrises and sunsets and all the light in between. Along with hands-on shooting, I will be going over workflow, editing, Q&A’s/discussions and some outdoor exploring time (this is also supposed to be a holiday for my students). I always leave time for everyone to practice what they've learned on each other and I make sure everyone goes home with a pretty new headshot or two!

At what point did you go from seeing yourself as someone who enjoys taking photos as a hobby to seeing yourself as a photographer?

I am an artist at heart. I really enjoy working with my hands and creating. My love for photograph is directly correlated with my love for art. When I decided that this is what I wanted to do, was actually when I was in nursing school (awful timing, but still finished my degree and worked for a few years as a nurse, while still doing photography part time). In 2008, I had the opportunity to work with a very well known model who was airing on a weekly TV show at the time, and I could not believe that she actually wanted to work with me. I felt totally star struck! I loved everything about working with a team of stylists, hair and makeup artists, and bringing a vision to life. Honestly, I feel like I had no idea what I was doing with my camera (compared to now), but I was so happy with the end result. That was when I first realized that this pipe dream of mine could actually be a reality.

What is your learning objective for your students?

My goal is to make people excited for their next session; to be confident in any lighting condition; to be confident with posing and directing; and to take images that keep them up at night because their heart is on fire! I want them to leave feeling absolutely inspired going into their next sessions on their own!

Another thing I like to talk about is work/life balance, and building a business that works for your life.

Do you offer in person or online mentoring or both?

Right now, I am offering mainly in person 1:1 mentoring, and have a few 5 day retreats coming up this year. I am hoping to offer more online teaching this year!

Tell us about your gear and your one must-have lens.

I use a Canon 5D MKiii and a Mkii for backup. I would probably puke if I knew the shutter count on my Mkiii but when it does eventually die, a MkIV will replace it. If I was to pick ONE lens, I would have to say it would be my Canon 35mm f/1.4 L. I love that I can get up close without a lot of distortion, and it really helps in telling a story. I am able to take pull-back shots as well as right up close. My other absolute favourite is my 85mm f/1.2L which gives the most amazing creamy bokeh and the colours of the sunset are amazing with that lens. I use primarily my Sigma Art 50mm f/1.4 for newborns. I have a few more in my bag, but you won't find my shooting anything but primes! I feel that using prime lenses makes you more thoughtful of composition and I also find the glass much sharper and faster.

Who in the industry do you look up to and why?

This is going to be a long answer since I am connected with the maternity/newborn industry as well as the wedding/portrait artist industry! So much talent out there!

For portraits, lighting, and thinking outside the box, I would say Ben Sasso is incredible. I also love that he embraces teaching and is an open book -- he is the person I look up to as a role model in this industry. Oh, and he's totally with Katch Silva -- who is absolutely amazing as well! The talent and artistry under one roof is insane!

My favourite wedding photographers are: Fer Juaristi, Jonas Peterson, Nicole Ashley, Dylan Howell, India Earl, Lukas Piatek -- I could write for days, so those are just a few. For photojournalism and storytelling, my favorite is Daniel Aguilar.

For newborns, I would say Erin Tole, Rachel Vanoven and Sandra Hill hold the trophies in my books! Their posing, lighting and wrapping skills are top-notch and they're all awesome individuals as well! I just met/shot Erin Tole so I can say first hand she is not only an amazing photographer, but incredible human being!

What do you do when you feel unmotivated or uninspired?

I plan a dream session or get busy making something with my hands! Sometimes as much as we all get inspiration from what we see in our newsfeeds, the best thing you can do at times is just shut off your computer or phone and get inspired by your surroundings. I like to just hang out with my favourite people or photograph my toddler (if he'll let me -- he has the "photographer's child syndrome"). I have created a nice little group of close photography friends who have definitely helped me during my 'funks'. I recommend everyone have at least one good photog buddy (even if online!).

What do you think is the most challenging part about being a photographer in today's industry, and what do you do to overcome those challenges?

I think that the perception about photography is that it's the best job ever, we barely have to work and we take pretty photos all day. Wouldn't that be nice? My biggest struggles personally would be actually managing the business end. With all the social media platforms, direct messaging etc, we get attacked from all angles and have a hard time shutting off. We live in a world of instant gratification and since our businesses are mostly based online, it can be overwhelming. While I haven't taken any actual business courses, I have learned things the hard way. Getting organized and delegating tasks (yes, asking for help) can be the best thing for photographers. If you hate doing taxes, hire out. If you hate answering emails, get a studio management program or hire an assistant. If you hate editing (weddings in particular) then hire an editor. Sometimes as artists we feel the need to control every aspect, but let's face it -- running a successful photography business is 20% photography and 80% business.

Secondly, I think the toughest thing for photographers these days is the amount of talent we see online and can get really down on ourselves when we see other photographers posting crazy good photos. For whatever reason, we are programmed to feel that other's successes are directly correlated with our own misfortunes or insecurities. When someone succeeds, as much as we are happy for them, we start to think about what we are doing wrong or why we aren't getting the likes or follows. This is the worst type of funk to get yourself into. Instead of comparing, try to focus on your person growth. Look at old photos you took and compare it to your work right now. Focus on your own improvement and set realistic goals for yourself. If your goal is to pose better, then plan a session (even a free one, there I said it!) and just work on your posing. If you want to work on lighting, try shooting your kids every hour for a day and see how the light changes.

Stay inspired, and shoot shoot shoot. There is no amount of workshops or teaching that will make up for hard work and lots of shutter clicks.

What is your personal measure of success as a photographer?

I would say that as much as external recognition and praise can feel nice, the most amount of satisfaction I get is when my clients cry seeing their photos or video for the first time, and knowing how much the photos mean to them and their family for years to come. Another feeling of success comes when someone says that they don't need to see my name on a photo to know that it's mine, as I have always felt like my work can be inconsistent at times. Success to me is when I get an inquiry and they're pretty much booked before I even reply because I am the one that they have chosen and will do anything to make it happen.

This year, I am hoping to really focus on work/life balance and making my business work better for my lifestyle, so I have the time to just be "mom" without a million things going on in my brain or stress bogging me down. To me, that would be the epitome of success, but it's still a work in progress!

What do you look for in your locations when seeking the "perfect" spot for your sessions?

I love depth and texture to my surroundings. While it is nice to have some "epic" backdrops, I'm equally as happy as shooting in a boring field with tall grass. I pay attention to where light falls and make sure I plan in advance where the light will be when I'm picking a time for my sessions. In the summer months, my favorite time is the super low sun and the following 20-30 minutes afterwards. I also love framing my clients with natural elements if I can. Paths are always great as they give the eye somewhere to follow. Those are just a few things I look for!

What do you believe is the best marketing tool for photographers to attract their ideal client?

I believe that showing photos of what you want to shoot and what inspires you is the best way to attract like-clients. Since I am super busy with teaching and maternity/couples, some people forget that I'm also a wedding photographer. If I randomly post a wedding photo, I almost always get a couple wedding inquiries right away from it! If you want to get more adventurous couples, you have to show people adventure photos. If you want to photograph boudoir, you have to show people that! If this means that you need to do a couple styled sessions or model calls, do it!

If you could go back and give yourself advice from when you first started, what would you say?

Put yourself out there. You can't expect things to just fall on your lap, you have to go out there and get it. The answer will always be no if you don't ask, and what's the worst that could happen? I wish I could have told myself that years ago!

What’s your guilty pleasure?

listening to Justin Bieber. There I said it.

What do you like to listen to while you edit?

(see above) oh, and more mature stuff like Bon Iver, Sigur Ros, Explosions in the Sky, Alt J, and some random EDM/House music.

What always makes you laugh?

My toddler. He turned 3 in October and it's seriously the BEST stage. He is developing the best sense of humour and cracks me up every single day . He's the best cure to a bad day.

What always makes you hide?

Oh sweet jesus. I cry at commercials on tv. The real tears come from sad stories about sick kids or losing loved ones. The happy/gushy tears come from when people write their own vows (I don't know how I shoot through the tears!)

Least favorite food?

Mushrooms. No thank you, buh bye. No mushrooms for me, thank you. Especially those raw ones (barf). 

Follow Angie:

Facebook:  https://www.facebook.com/MyrtleAndMossPhotography/

Instagram: https://www.instagram.com/myrtle_and_moss_photography/

Wesite: http://www.myrtleandmossphotography.com/

For 40 weeks there is the amazing growth and development of a new life inside a mother’s womb. Throughout this time there is anticipation of what the child will be like. Even with the advancements of imaging technologies, there is an incredible level of mystery about the newborn. Will he have a nose like his dad’s? A head of hair or completely bald? How big is she going to be? These are all questions that can only be answered when the baby finally arrives.

Photographing a newborn within the first 48 hours of life provides a beautiful and unique glimpse into the transformation of a family. There is an adjustment that is happening immediately after birth. It is a fleeting period of time, but it is foundational to the newborn, parents, and any siblings. A photography session at the hospital documenting this short window of time helps in the years ahead to remember the wonder of those earliest hours.

I am often asked by clients when the best time is to get in touch about a 48 hour newborn session. My view is it’s never to early to put photography on the radar.  As my wife and I discovered delivering three of three kids two weeks early, “due dates” might provide an estimate of when a newborn will arrive but are certainly not a hard and fast rule. The earlier I know there is a baby on the way the more I can maintain flexibility with my schedule during that time frame. As the pregnancy progresses, I make a focused effort to check in with clients. Depending on the initial point of contact, I’ll set myself a reminder to send a note at the start of the third trimester, a week before the “due date”, and then if the baby hasn’t arrived yet, a short note celebrating the “due date”. Having even these brief points of contact help build confidence and comfort with the idea of having a photographer at the hospital right after birth.  

Unlike a studio session, there are lots of elements that are difficult to account for when photographing newborns at the hospital. The light in the room might be unpredictable. Sometimes there are necessary interruptions from nurses and other hospital staff taking care of the health of the mom and baby. Sometimes there will be additional visitors for the family. Finding ways to respond to these unpredictable parts of a session comes with practice, a good deal of patience, and understanding what you can control.

The health and comfort of the baby and mom are paramount to every other component of a shoot. I make this abundantly clear not only to the parents, but also make a very concerted effort to communicate this with any hospital staff that may enter the room and need to care for the family. I step out or at least to the side and defer to the health professional’s care. For example, having the blue glow of a biliblanket might not be what anyone expected, but if it is what the baby needs it is important to decide with the client whether to make adjustments to the timing of the session or move forward with documenting this very real scenario.

Light is one of the most powerful parts of photography and I might not be able to have a lot of control over lighting in a hospital room, but I look for what I can control. Turning off overhead lights or opening a shade to let in natural light are small subtle decisions but will really influence the look of the photographs in the end. Certainly, you may bring a strobe to give you  more light, but this might also alter the pacing and feel of the shoot for the newborn and parents. Sometimes that is a compromise worth making depending on your personal style and approach.

Hospital rooms can be physically confining with beds, chairs, tables, as well as the client’s personal belongs.  The amount of movement in the room might be restricted. This challenge can result in not getting a shot exactly the way you want it or shooting slightly differently than expected. Still, I might have more control over where I stand than I do over the light in the room. Knowing this, I may decide to stand with the window at my back to get a nice soft light or I may face the window for a backlit look. Flexibility is key and making the best of restrictions should be the goal.

Coming with a plan of what shots you want to take also helps. This plan can be as simple as, baby alone, mom and baby, dad and baby, parents and baby. While it may seem formulaic and almost obvious to come in with a list as simple as this, you may be surprised how easy it is to miss a shot if you don’t plan for it at least in your head. How these shots come about might look different one session to the next, and there isn’t usually a need to force a shot, but providing even slight direction is helpful.

There is some need for discretion about just how long to spend with a family in the hospital. Remember the context of the shoot is generally a sleepless night after a labor or surgery in the case of a c-section. Certainly there is a particular element of excitement and adrenaline, but maintaining a sensitivity a new family’s personal space is something to consider. To be sure each case will be different, but I find it's best not to overstay a welcome.

Staying flexible and willing to work with a host of unpredictable parts are hallmarks of shooting newborn photography in the hospital during those first 48 hour of life. If you have the temperament and tolerance for this type of work, the reward will increase in value as the newborn grows into childhood.

Bio:

Thor Rasmussen is a photographer living with his wife and three (almost 4!) children in Saginaw, Michigan. His specialties include newborn, family, and wedding photography. In addition to his role as a photographer, he also works as a speech-language pathologist at a local hospital.

website: www.thorthought.com

Instagram: www.instagram.com/thortography

Tell us a little about yourself/your business.

I started Sweet Little You Photography in 2011 in Cedar Falls, Iowa. I specialize in newborns and maternity and teach newborn mentoring with my sister, Lindsey. I have won a couple awards in the photography contest at the Iowa State Fair. I have had a few magazine features too but nothing I can think of specifically :)

What are you most known for?

I think I'm most known for my froggy pose and for my dreamy edits.

What all is including in your mentoring and what kind of experience do your students receive?

Mentoring sessions include a demonstration of my full newborn posing workflow with extra emphasis on areas that my students would like to see improvement in. I allow them to take photos, and I will critique and help with their angles. I meet with my students before the mentoring session to discuss their weaknesses and if they have any poses they'd like extra help with. I also allow them to post images from the mentoring session to their social media pages and website. Students are also added to my private mentoring group on Facebook for continued education.

At what point did you go from seeing yourself as someone who enjoys taking photos as a hobby to seeing yourself as a photographer?

It was when my oldest son was about 2 years old. I worked full time as a graphic designer at the time, but I got tired of working for a corporation and decided to take the leap into photography full time.

What is your learning objective for your students?

It depends on the individual student, but I love to see improvement in posing and a more efficient session workflow. I absolutely love seeing the first photos my students take AFTER completing a mentoring session with me.

Do you offer in person or online mentoring or both?

I only offer in-person mentoring at this time.

Tell us about your gear and your one must-have lens.

I shoot with a Canon 5d Mark 3. If I had to choose just one must-have lens, it would be the Sigma 35 Art.

Who in the industry do you look up to and why?

I've always really admired the work of Kelley Ryden and Tracy Raver. I'm so inspired by their creative, innovative posing and use of props in a timeless, classy way.

What do you do when you feel unmotivated or uninspired?

I take a little break and spend some extra time with my kiddos or go on a road trip with my sister. Sometimes I'll do a just-for-fun project that's totally different from newborn photography like underwater photos.

What do you think is the most challenging part about being a photographer in today's industry, and what do you do to overcome those challenges?

Feeling like you have to compete with everyone. My best friends are literally all local photographers, and I love it. Building each other up and helping each other improve actually improves the market in your area and also your reputation. I see too many photographers getting jealous or trying to tear down their competitors. It doesn't work that way.

What is your personal measure of success as a photographer?

The fact that I keep improving. I look at my work from just a few months ago and see improvement. I never want to get stuck in my ways and stop growing.

What do you look for in your locations when seeking the "perfect" spot for your sessions?

I'm kind of partial to indoor sessions in my studio, but for outdoor sessions I like prairies with trees to the west and open sky to the east - in the evenings.

What do you believe is the best marketing tool for photographers to attract their ideal client?

Word of mouth has worked great for me. I think social media is super helpful for that.

If you could go back and give yourself advice from when you first started, what would you say?

Take a workshop. Haha! I am totally self-taught, and I hate how slow my growth was. Spending more money on education and less money on props in the beginning is the way to go.

What is your guilty pleasure? Beanitos. I can eat a bag of those in one sitting easily.

What do you like to listen to while you edit? Apparently my kids screaming at each other.

What always makes you laugh? Jimmy Fallon

What always makes you cry? Disney movies

Tell us a little about yourself/your business:

Where to begin? I have been a professional photographer going on 10 years (that number seems crazy to me!) We recently purchased a new studio space, which is located downtown Monroe, WA (approximately 30 minutes from Seattle, WA). My first studio space was in my home, then we moved to a commercial building, and now are studio owners, which is exciting!

I first started out in the industry primarily as a Wedding and Family Photographer, and began my journey as a Newborn Photographer approximately 8 years ago. "Back then" newborn photography wasn't as prevalent as it is now. There were no online forums, no "how to" blogs, and only few were offering workshops. So, I am 100% self-taught.

In 2010 I felt the need to write a newborn guide on the importance of newborn posing and safety, which has been sold world-wide. In 2014, I wrote my second Guide to Fine Art Newborn Photography, which has also been sold world-wide and continues to go strong.

I have had the opportunity to speak at multiple Photography Conferences including BLINK! and PhotoLush, which is a local Pacific Northwest Conference.

I offering a few photography mentorships ranging from 1:1 Portrait Mentoring to my full day 1:1 or 1:2 Newborn Mentoring. My Newborn Mentoring is a full 8-9 hour day of learning. During the 1:1 or 1:2 Newborn Workshop with me, attendees will learn everything from the basics of proper lighting {using a soft box and natural light}, composition, newborn soothing, to safely posing newborns. Each attendee also receives a copy The Art of Newborn Portrait Photography, which is my guide to safe and smooth newborn sessions, as well as my Newborn Session - What to Expect Client Guide PSD files to customize for your clients! Attendees are also added to my private Facebook Mentoring group where post-mentor where post-mentoring continues.

Entering the photography industry can feel extremely intimidating. EXTREMELY. It is easy to get caught up in "things" and I want students to know that I am a safe place to ask questions, to learn from, and that we're all on a journey to continue to perfect our craft.

What do you look for in your locations when seeking the "perfect" spot for your sessions?

Light. Contrast in colors (i.e. dark trees, tan grasses) etc. There really isn't a "perfect" spot. I shoot in really odd locations, especially for Maternity and Family Portraits. Some of the "weirdest" locations end up being some of my most favorite. For example, there is a feed mill near my studio. It's dirty and grimy, but oh so awesome because of the different textures on the walls. It also depends on the shoot and what look we're going for.

What do you believe is the best marketing tool for photographers to attract their ideal client?

What do you like to listen to while you edit? Jazz, to classical music to Tori Kelly. I’m all over the place with music!

What always makes you laugh? Really good sarcasm. It’s my love language. LOL

What always makes you cry? Military homecoming videos. They get me EVERY time!

Two of my favourite things in the world to photograph are newborns and animals so it goes without saying that I adore being able to shoot newborn with their fur siblings.   As much as I love it, there are sometimes challenges involved and I am happy to share with you a few tips on capturing these types of images for your clients.

First and probably most importantly, you have to decide whether this is something you are comfortable offering.  Not everyone is comfortable around animals and you need to be very upfront with your clients if you are not.   You also have to decide if you allow pets in your studio.  If you do, this should be information that is readily available to all your prospective clients.  Some people do have severe allergie and pet dander can often linger even if you clean thoroughly.

There are different ways to approach photographing newborns and pets.  The following will be more specific towards dogs, but can be adapted to other types of pets.  Safety will always be your number one priority.   You can shoot posed studio style, you can go to your clients home and shoot lifestyle images or you even shoot outdoor family images.  I choose to shoot my dog and newborn images in my studio as opposed style imagery.

The first thing I do when a client enquires about bringing their dog is ask them a little about their dog's personality.  The best chance for success is with dogs that are calm and obedient.  I make sure they understand that if the dog is hyper and not cooperating that we will likely not get the image.  I never guarantee a dog/newborn image.  I also make sure they are fully aware that I have a dog in my home and although she does not come into the studio her presence in my home might agitate other dogs (although truly in my case this is never an issue as my dog is very submissive)

Next I recommend a few things in preparation for the session.  It is best if they can thoroughly exercise their dog before coming to the studio.  An exercised dog is usually much more relaxed.  I also recommend a similar approach to the session as I would with toddlers, in that if possible have someone available to take the dog home when their part is done.   This is for a couple of reasons.  One, it makes for less for the parents to worry about during the session and secondly newborn sessions are typically very warm and dogs are not always comfortable in that heat.  Alternatively, if they need to stay, I do have a fenced in back yard available.  I also make sure to provide water for the dog to drink.

When they arrive at my studio I let the dog have a good sniff around to check out the environment. They need a little time to adjust otherwise they will be on edge the whole time.  As soon as I see that they are relaxing and getting comfortable I get started with their photos.

While the dog is getting comfortable I discuss the client's expectation again (even if we had discussed it during a pre-consult). Do they want baby/dog alone?  Do they want dog included in a family shot?  Has anything changed in dogs behaviour since the baby was born?  Is there a sibling involved?  (now there's a challenge!  Newborn, dog and toddler)  I also ask them how important this shot is to them?  Do we want to try until we get it or is it more of a if it works, great, if not no big deal kind of situation.

Most clients bring treats with their dog and we sometimes use them as incentive to get the dog to cooperate for their photos.  Dogs behave very similarly to toddlers in these situations where they often get a little nervous not understanding what is going on.  We must remember that their lives have also just changed drastically with the addition of a baby in their home and they might have a slight change in their behaviour because of this.

It is very important that you and the clients are very clear on what is happening and that the client make all the decisions on how close they would like their dog and newborn to be and if and when they give any treats.  I personally prefer to get the dog and baby in the same shot however would never push my clients to put them close together if they weren't comfortable with it.  This is 100% their decision.  If necessary a composite can be done, even for the close, sniffing, looking at baby shots.

When working with 2 dogs a composite of some sort is usually necessary, or at the very least head swaps If neither you or the parents are comfortable with the dog and baby close together then take a shot of the baby on a posing bag or in a prop and then have a parent remove the baby and bring in the dog and take the second shot.  Combine the two images in Photoshop to create your final image!

Safety always comes first.  I ALWAYS have a spotter for the dog and one for the baby.  Always.  Within arms reach at all time. I just edit out arms that are hovering close by.

 I love connection images where the dog is looking or sniffing the baby.  It is my preference that babies are asleep when working with the dog so that we have one less wiggly subject to worry about.  I make sure all my lighting and camera settings are ready.  I often take a test shot of just the baby first then bring in the dog. (this also helps give me at least one shot if I will end up need to do a composite)

I give my clients clear instructions about standing within arms reach and I work quickly to get the shot.   The parents and/or assistants are never to take their eyes off the dog and baby while posing.

To recap:

• Don't shoot newborns and dogs if you are not 100% comfortable with it. (or at the very least consider in home lifestyle family images with parents holding baby)

• Have clear studio guidelines on your expectations of the dogs behaviour (stay off the furniture,no running around, must be kept on a leash etc...)Clients need to respect your environment.

• An exercised dog will be more cooperative.  Have your clients walk/run the dog before coming or even when they arrive while you are starting with baby.

• Use treats only with parents express permission

• Allow dog near baby only with parents express permission.  They must be 100% comfortable with this… no image is worth making them think it is the only way to capture the image

• Create a composite image if it is not safe or possible to put both baby and dog in the shot at the same time.  

• Consider using a prop for the baby for easier posing with them together or as a composite

• Keep calm and advise your clients to stay calm, this is a process and it might take a little time

• Have parent/friend/family member take the dog home when you are done with them

• Have a yard to let the dog cool off in and also relieve himself if he is there for the full session

• Provide water at all times so they do not overheat

Finding Yourself

This image was shot around 3 in the afternoon. The sun was bright and only slightly diffused by some Thin cloud cover. My kids were doing cannonballs in the pool so I grabbed my camera and waited. I shot about 10 frames to get to this one.

                                                                                  Behind the Scenes with Chelsy Boucher

Tell us a little about yourself/your business (how long have you been in business, where are you located, any special awards or features?)

I have been in business since 2010. From the beginning I knew that I loved studio and newborn photography. Before opening my business, I decided to educate myself in every way possible and dive head first into newborn photography, and I have never turned back. There is something so special about the pure essence of a newborn. I feel it is the most amazing time in a mother's life, and I am honored to be able to capture and share such a special moment in time.

When I bought my first DSLR I had no intention on being a photographer. I was an Interior Designer and that is what I loved. It didn't take long for me to become extremely consumed, or should I say obsessed with the art of photography. I have always loved creating and designing, and I feel that photography is the perfect outlet for me to express my creative side.

Tell us a little about yourself/your business (how long have you been in business, where are you located, any special awards or features?)

I started taking photos, like many people, of my own children in 2009. I started charging people in 2010 once I was shooting consistently well in full manual mode. I left my career as a Speech Pathologist around 2011 and made photography a full time career at that time. I am located in the St. Louis area where I have an 1800 sq ft studio, which is pretty much all white, allowing me to get dreamy images in there year round. I do miss having some darker areas though for those amazing shadow shots. I will be working on a moveable wall soon to create some new "rooms". I shoot newborns both in the studio as well as in client homes. For the most part, most of my newborn sessions consist of a few poses as well as natural shots in the studio. We have a queen bed in there which allows for more natural types of images with the full family as well as pets! I have lifestyle add on sessions for those who want to have both. My studio was featured in Mozi Magazine, I was awarded best of the biz in Chesterfield (my town), featured in Beauty Revived as the top 50 most inspiring photographers as well as voted by Beyond the Wanderlust as the one of the top midwest newborn photographers. Recently, I taught in home life inspired family photography on Creative Live.

How long have you been mentoring?

I have been mentoring since 2013. I started smaller, just teaching other moms how to use their camera. I now teach small group workshops as well as 1:1 mentoring for lifestyle types of workshops here in St Louis and all around the country. I will be heading to Australia in 2017 for our first large retreat based around life inspired moments.

What all is including in your mentoring and what kind of experience do your students receive?

Small group workshops consist of no more than 8 students. We learn everything from preparing, planning, prepping clients, shooting the session, all about light, composition, marketing as well as editing. My small group workshops, as of right now, are life inspired indoor workshops. Some are newborn some are just family. We are together for 1.5 days. The first day, after learning how to prep the family, how to shoot etc, we go into a clients home and photograph their family. (All students get to use their work in their portfolio.) At the end of that day we go over more business fun stuff. On day 2, we photograph another family in their home. A small home that has difficult light. On the end of day 2 we will teach editing for both bright as well as more difficult darker shots.

At what point did you go from seeing yourself as someone who enjoys taking photos as a hobby to seeing yourself as a photographer?

Once I picked up my camera I could not put it down. I was obsessed with learning. Composition and difficult lighting situations were so fun for me. Then I moved on to capturing emotion in my family and with other families. It made me so happy. I've never been unhappy while shooting so it just made sense to make the transition. Once I was booking so far in advance it just happened.

What is your learning objective for your students?

I want my students to walk away feeling prepared for a shoot. Feeling prepared going in, feeling prepared while shooting and feeling prepared during editing. Confidant in showing a client a gallery that may not be totally filled with portraits. Helping my students help their clients be OK with moment shots, and not posed. Preparing clients is critical for a photographer to feel conformable with in home types sessions. I want my students to walk away feeling confident in this type of shooting and selling these types of sessions.

Do you offer in person or online mentoring or both?

Tell us about your gear and your one must-have lens.

I primarily shoot with the Nikon D5 due to its ability to shoot in low light in homes. My go to lens is the 35mm 1.4 as well as the 50mm 1.4 lens. After that, they are all lenses for fun. I do love the new 24mm 1.8 lens by Nikon as well!

Who in the industry do you look up to and why?

There are so many for so many different reasons. I adore Heidi Hope for her uncanny ability to teach unselfishly to others. I Love Keri Meyers for really being one of the first newborn photographers to help this industry grow, but always seems keeps her family first. I love adore Barb Uli from Jinky Art for giving me inspiration to keep children as children. Capturing the fun. I could name 50 more!

What do you do when you feel unmotivated or uninspired?

I call an old client who loves to go with they flow and create something fun. Or I take my kids to a location I have been dying to shoot at and change it up. I have a huge white studio and while I love that look, as do my clients, it can get boring to me if I keep doing the same thing over and over. I’m constantly thinking of activities to do in there to change it up. I shoot sunset about every evening so luckily I’m only a 50% inside shooter :)

What do you think is the most challenging part about being a photographer in today's industry, and what do you do to overcome those challenges?

Keeping clients informed of the difference of high end boutique photography versus newer photographers type of photography. I get so many clients that save up for a boutique experience, that have only worked with photographers in the past that do the standard "stand by a barn" shot, or "stand on a bridge shot". I find myself constantly educating my clients about letting go during sessions so I can capture real. I love that part of if. Giving them a different experience. Allowing myself to be confidant on guiding my clients during all types of sessions, including newborns, to suggest ideas that I think will work well. If I hear a client love the posed AND the lifestyle, we can do both. Allowing myself to do what I want in a photography world that seems to have so many rules has been a game changer.

What is your personal measure of success as a photographer?

If my clients are happy and I get to spend time with my family. I used to overwork myself. I now work smarter.

What do you look for in your locations when seeking the "perfect" spot for your sessions?

Light! It's all about light. I really don't care TOO much about what's in the background as long as we have pretty light, and no people around us :)

What do you believe is the best marketing tool for photographers to attract their ideal client?

Showing the work that they want to shoot. Im at a point now where I do not get clients that want "posed" family shoots, as I don't show any posing family shots. (non newborn of course). Make sure somewhere on your website you have a print minimum or a typical amount people spend. I will help naturally weed out people who can't afford you. I do offer mini sessions and I have that price on my website, as this is a way people can book me at a cheaper price and get a handful of images to keep! :)

If you could go back and give yourself advice from when you first started, what would you say?

Learn more about external lighting. I adore the look of off camera flash used in certain situations. Im finding myself wanting to learn more about eternal lighting to give myself some new options to get creative!